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What is Youtube? Youtube is an online communication site for the public. It allows registered users to upload videos which are to be made available to the public. By going into the Youtube website anyone can access the videos available.The videos on Youtube can be anything , from a beginner’s how to do to professional videos and best thing is, its totally free. That is the reason why Youtube is considered a great tool to utilize in social media marketing.

Why is Youtube a great tool to use?

Youtube is the fourth most visited site by people,after Google,Facebook and Yahoo according to Alexa.That is why it is considered a world phenomenon. So if a marketer will be using it to promote his services and or products, it is for sure that many will be able to view it.There is more chance of potential customers when more people know about a product/service. Are you getting a clear picture?

If you want people to watch your videos you need to make it interesting or useful. Of course, if they find it as uninteresting, they won’t give a second to play it.

When planning you next video, to get some ideas and insight on what to post on your video,the following are some useful guidelines.

Video guidelines:

1. First, you have to have an outline. What is the message you are trying to convey in your video?

2. If your focus is on marketing, then you have to keep in mind that your Youtube marketing strategy should be focused on attracting as many visitors or viewers as possible. Well, Youtube has its own built-in search feature. What you need to do is to find out which words or phrases have the most searches that is related to your core concept. You can also use free research tools like Google Adwords or Wordtracker tool.

3. Next thing to do is to check out your competition for the keywords you have selected. Or you may check on the top videos and see how they came up with a video that attracted the interest of many.

4. After gathering the necessary information, you may now plan your script and start shooting your pre-production. When planning your video,consider the approach and special effects you will be using. Remember that a good planning strategy is one of the keys to make things run smoothly and properly.

5. Finally, for your title utilize the selected keyword. You should also include it in your video description and tags. The video description should appear as if it is answering the common question of the viewers “What benefits can I get from watching this?” Keep in mind that you want to have a good SEO results so you really have to know how to optimize.

That’s it! It sounds easy but it takes time to perfect this process. Once you master the art of making a good video, you will have many visitors to your site.

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