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To be hired an an SEO specialist in Egypt is not an easy task. There is a reason why an SEO specialist in Egypt commands premium compensation. If you are interested in obtaining a position within the search marketing industry, or doing SEO in Egypt, you need to be able to pass a rigorous interview. Below are several questions one may encounter during such an interview.

1.) Are you Google Certified?

Almost all accomplished SEOs have a strong understanding of paid search plus organic search. If you put yourself in the interviewer’s shoes you will probably think how a Search engine optimization specialist will get my website higher than the competition if he do not know how Google run their adwords program?

For example, if one owns a website about Cheese, they want to get as many cheese buyers to their website, as possible. However, attempting to optimize the website for the keyword phrase “Cheese” would be difficult, at best. More important, the search phrase “Cheese” would draw significant traffic.

However, the traffic would include both buyers and a significant number of non-buyers. Understanding which keyword phrases convert best, for advertisers will help to determine the best phrases for optimization.

2.) What is the optimal keyword density should a target phrase be, within a given piece of content?

This is a very tricky question. It tests If your knowledge is up to date or not in SEO. Several years ago Internet marketers and search engine optimization experts discovered a weakness point within Google ranking factors. They discovered that if you repeated your targeted keywords in your content in a certain way. This would make your page or website rank higher on the SERPS.

If a key phrase or a keyword constitutes 4% – 5% of all the written content, Google would automatically rank you for that key phrase or a keyword. But in the last 2 years Google have picked up on this trick. Now they penalize website who “stuff” keywords in their content.

They can tell if the phrase has been forced into the article (whether or not it is relevant to the rest of the sentence). Currently, SEO experts recommend no more than 2% keyword density, for a given keyword phrase.

3.) How many keywords should one optimize, on any given page?

Targeting more than two or three key phrases or keyword per article will dilute your SEO efforts. This assumes that your page have about 500 words of content. If you have more you can target more than two or three per page, If less you should target one keyword or phrase.

Want to find out more about SEO in Egypt, then visit Amr Elkirsh’s article on How to Interview anSEO specialist in Egypt.

categories: seo, search engine optimization, search engine optimisation, internet marketing