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There are probably a hundred ways to promote your business, store, product or service. Internet marketing promotion is the kind of marketing that seems to be most difficult for people to get their heads around.

I’d like to clear up some of the confusion by listing the ten tactics that are necessary for successful internet marketing promotion.

1. Company website. It should be organized to move visitors to buy from you and it should be written to give them the information they need to make a buying decision.

2. Good keyword research. If your site is not optimized for the primary keywords for your market, the only way your potential customers will find you is through sheer luck.

3. Google Adwords. You need at least one or two campaigns. How much you do depends on how much money you can spend. You can set a limit on the amount you will spend each day. It will help to get traffic to your site.

4. An ongoing Search Engine Optimization (SEO) Program. Keywords change, as do search engine algorithms. The goal of internet marketing promotion is to help people find you.

5. Email Marketing. This is the most affordable way to stay in touch with your customers and prospects. Use it for company news, special offers, follow-up, new product or service information, gathering information from customers, and more. Even a monthly newsletter is an important internet marketing promotion.

6. Free Stuff on your Website. Depending upon the kind of business you operate, this could be a free gift, a loss leader, or information (fact sheets, articles, special reports, e-books).

7. Press Releases. Send out information to the press so they know about you. They might look to you as an expert and call you for a comment or feature your business in an article.

8. Social Networking and Blogging. Don’t forget to post comments on other sites and blogs. This is important now because it’s new and it works.

9. Article Marketing. This is a very important way to build recognition and to create more links coming to your web site.

10. Paid Advertising. In addition to using free classified ads, you will almost certainly want to supplement your other internet marketing promotion by placing a few paid banner or other ads on key sites that are relevant to your business.

If you pay attention to each of these kinds of internet marketing promotions, you stand a greater chance of being successful.

If you are a small business owner or professional and want more information about lead generation, see the free video, “How Article Promotion Can Send 25,000 – 50,000 New Prospects to Your Site Each Month – For Free.”