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Posts Tagged ‘website design’

As everyone knows, first impressions count. That’s why every website needs an outstanding home page. Whether your site contains just a few pages, or a thousand, your home page is the place to make a powerful impression, and the start of an ongoing relationship.

First-time visitors often end up on your home page. They want to know who you are, what you can do for them, why they should trust you and what makes you different. Most of all, they want these answers fast.

Here are 3 tips to a winning home page:

Clarity

Is your website design simple and clear? Does it quickly communicate your company’s personality and value proposition? Does it tell them what makes you different and why they should trust you?

Start with your value proposition in your headline, and then go on to expand and clarify in your copy.

They’ll have more questions along the way, so make it easy for them to find what they need. Keep the flow throughout your home page, and provide simple, uncluttered links to relevant pages. This way, you can engage your visitors and build trust.

Content

Visitors come to your site for a reason. What benefits will I get from what you offer? What about productivity and efficiency? What ROI can I expect? How easy is it to implement? Give me the technical details.

Your home page is where you direct your visitors in the right direction.

Offer valuable information they can use. For example, in a white paper that explains a complex new technology, demonstrate your expertise with in it and outline the business case for using the new technology.

Offer marketing collateral to promote your solutions. Brochures, datasheets and case studies all work here. Invite interaction with multimedia of customer success stories. Use third party research to back up your claims.

Deliver the latest news about your company, and information about upcoming events.

Confidence

Most of the top B2B websites present a strong personality in their home pages. They present confidence by showing their leadership qualities and by being different.

But here’s the important point, they don’t use a hard sell. After all, no one likes being sold to, do they? The best B2B websites avoid corporate speak, buzz words and overt sales talk. Through valuable content, they create the right balance, which keeps prospects coming back until they’re ready to make a buying decision.

When you’re ready to redesign your website, be sure to grab this web development checklist to help you design a website that turns visitors into customers!

Website and graphic design is such a highly valuable service now that the Internet has grown so big. Even though there are lots of so called free tools and services, they always fall short and sure enough anybody who try a free option always comes back.

Now with website design you are not actually looking for a company or individual who can simply build you a pretty little website. I have been doing site design myself since the year 2000 and I have seen some fantastic looking sites, however, they do not deliver.

The focal point to any site success is to look for the correct design company. They need to offer a range of services and not just that of a great looking site. Your website designer should include such things as market research, online branding, keyword research, on page SEO, off page SEO.

It is these services combined which make for a great over all service and bringing value to your website project. It is important that you have this right from the start as you may be investing a fair amount of money. Also, having these key features included in your web design project will make all the difference to your level of online success.

Your designer needs to be current with todays technologies and search engines. Search engines change constantly and update how they search for content. What is expectable today may not be expectable tomorrow and so your designer needs to be moving with this. Your designer also needs a good understanding of different sales models and the psychology of sales. Understanding consumers spending habits will all help towards site conversion.

A website is like having a child. You have to help develop it and work on it to grow over time. Learn more about it as you go and tweak it to further aid its development. Off page SEO is work which is needed after the initial site is built, this is important for ranking your site for your keywords to get traffic, without this your site is pointless.

You really should avoid a website design company who is using templates. A template site is not unique and you are wasting your time and money with this. You want your site to be totally branded to you and built from ground floor with your business in mind.

Do not be sold on empty promises, ask for proof of websites which rank high for previous clients. A good website designer will have plenty of these to share with you and from here you will know if this will be for you or not.

You really do need to enter into this with a serious positive attitude. If done correctly a high ranking web page can make all the difference to a company or business. It is never too late to take advantage and benefit from the Internet. V:5

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Lots of people these days are using the powerful technique of SEO for their internet marketing of a website. This can be a great way to grow ones site naturally on the search engine pages, and get more traffic to ones site. However, there is a darker side to such marketing known as ‘black-hat’ SEO. This generally involves actions which are considered to be unethical, or forbidden by the search engines. This article has a look at why black hat SEO is bad and the different forms of it.

In order to understand exactly what constitutes ‘black-hat’ SEO, it may be useful to learn of the general definition of the term. Most usually, it is defined as SEO behavior that is devious in one way or another, and tries to trick the search engines to list a page higher than it probably deserves to be. Such techniques are generally forbidden on the search engines.

One may be wondering exactly what these techniques are. Well, although there are many techniques that could potentially be labeled as ‘black-hat’, and some common sense is required, several main methods exist. One such method is the use of hidden text that only the search bots, who go through people’s website pages in order to tell what the website is about and thus list it in the correct search pages, can see. This is generally forbidden on all the major search engines such as Google, Bing, and so on.

Something that many individuals may have encountered, and quickly exited before on the internet are pages that contain keyword stuffing. This is a technique that involves one putting a large quantity of certain keyword phrases in his or her article simply to seem favourable to the search engines, and get listed higher in the rankings while not being at all useful for actual readers of the site. Usually these are known as spam pages or spam websites.

Hidden pages are also a common thing that people might employ in order to trick the search engines to place their pages higher in the ratings. These are pages that usually feature quite different content to the visible pages individuals will be reading. Again, these pages are normally viewed as unethical by the search engines and people in general.

One may be wondering if black-hat practices really is reliable. Well, the answer to this is that they may often work for a short period, but in the end, a person employing such dubious means will often be detected, and his or her pages banned from the search pages altogether. This can be a complicated issue to deal with for any website as it makes the page all but unpopular to the public, and stops the page from getting any search traffic from people who search on Google and other search engines’ pages.

One may be wondering how he or she can avoid unintentionally using these techniques. One of the best things to do, besides having some common sense, is to look at the rules that are expected on search engines such as Google. These guidelines can generally be found easily online, and learning such rules and regulations of the internet can help one from getting banned or suspended.

This article took a quick glimpse at the subject of Black-hat SEO, and what it is. Anyone who would like to anaylze more is encouraged to read more about why black hat SEO is being frowned on and the different variations of it online.

Get exclusive inside info on reasons why Black Hat SEO is bad and the different forms of it now in our comprehensive review of Malaysia Website Design and all you should know about exactly how and where to find the best Web Design .

Unless you implement powerful consumer psychology in yourLanding Page Design, you will always have a hard time winning over your customers.

It is important that you design accordingly, taking into consideration each element of your layout so that it corresponds with your plan of seducing your prospects.

Set the standard

The first thing that people will read on your landing page is you header. This is where you state your strongest selling point. Many landing page designs also feature a secondary header, smaller in width, directly below the initial introduction.

This enables you to make a strong introduction without getting too wordy, and then describing it the primary header better in the second one.

Features and Benefits

Whats the difference?

Features are descriptions of the products functions. The difference is that features do not put into context why they actually need the product. The benefits are the breakdown of what the product will do for them.

After you make your strong intro, you need to feed them as much closure to their skepticism as possible. This is where you use your bullets to give them reasons to want the product. Keep the number of bullets you use to around five, don’t overdo it.

Just like your introduction, these need to be as short and sweet as possible. You need to word them as best your can to minimize the ratio of how many good points they understand, to how much time it takes for them to read each point.

Graphics

Don’t just add anything to your landing page design as far as visuals go. These are supposed to be representative of the true value of your product. Picking the right graphics is like doubling your selling points.

Did you know that advertisements with 4 or more colors are more effective than those with less. This is also applicable to your landing page design, since they are in essence a more powerful version of an advertisement.

Help them visualize

It is your job to help your prospects visualize the use of your product, and how beneficial it will be, BEFORE they buy it. The first place where they test your product is mentally.

In order to do this effectively, you need to help them imagine as best as you possibly can, how easy their life will be with your product. Do this by utilizing pictures, a well designed squeeze video, and descriptive text. Careful not to sacrifice practicality when doing this.

You’ve got them interested, now put your money where you mouth is.

It is now the time to show them how much people like your product or service. This is usually done by testimonials, dropping company names and logo’s, etc. One thing to remember is that you do not want to overpower your landing page design’s usp’s with these. Make it clear whats more important. Your selling points, the validation is just icing on the cake so don’t get carried away.

Pick out the best of the best when it comes to creditability symbols. How well the consumer thinks of your product will be somewhere in between his initial cynicism and the strength of your references. Don’t put anything that is superfluous when compared to your top appraisals.

Second life:

So you did all you could, but they still didn’t bite?

In the case that you don’t succeed in the first attempt, it is a good idea to feature something that will give the prospect a chance to return to your webpage. For example, ask them to follow you on twitter, Facebook or any other social network. Offer them something in exchange for their email if that is not already the purpose of your landing page design. This will keep you noted in their books should they decide to rethink your proposition.

By implementing all these tips, you will truly make the most of your traffic, every time.

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Not understanding the various elements of article marketing could do a lot of harm for your business. Instead of worrying about what you don’t know, why don’t you build up what you do know, starting with the article marketing tips in this article, and taking more interest in those resources offered to help.

Look into the articles that have been viewed the most and the ones that have been most published. Look at how other writers have used the links on their sites. Take that information and write a well written informational article. These articles should be between 300 and 500 words in length.

The most effective kind of article to write for your article marketing campaign is one that offers help to people who need it. An article that answers a question, solves a problem or teaches a useful skill is going to attract more readers than one that just discusses a subject, no matter how interesting that subject may be.

Avoid submitting articles with the same or similar titles. There is no way your article can seem unique, if it has the same title as another article. You must give each article a unique title and you must have five to twenty versions of the title for posting the article in different venues. Remember that you must always have your keyword included in your title.

Use odd numbers in your title. People are attracted to something unique, so if you plan on writing a list, make sure the number you have is a little off. Readers are more likely to be attracted to “76 Ways to Cook Fish” than “50 Ways to Cook Fish”. Customers love oddities.

No two articles produced by you should ever be so similar that a reader may think ‘hey this article seems to be very much like that other one I read by them.’ If this pattern begins, fix it as soon as you know it or your article marketing will suffer.

Article marketing can be a bit confusing to those that aren’t well aware of the process, but once you start learning more about it, you will get the process and all that it works for. You have to know how to work it and work it right, and this article’s tips are a great source to start from.

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