Posts Tagged ‘internet marketing plan’
Are These Essentials In Your Internet Marketing Plan?
If you are trying to run a business without an internet marketing plan, your business growth is severely limited. In a recent survey, 98% of people questioned said they research a purchase online before buying. If you have no internet marketing plan, there is a good chance that your potential customers have no idea you are in business.
You might have a traditional marketing plan. Do not think for one minute this is enough. Without a comprehensive internet marketing plan you might not have a business in a year.
What Should Be In Your Internet Marketing Plan?
Search Engine Marketing – research the best keywords and optimize your website and other content for those keywords to have your site on the first page of search results. This simply cannot be overlooked in your plan.
Content Development and Marketing – Content is king. People want the information you can provide to the public that will answer their questions, meet their immediate needs, and show them that you can provide additional help through your products and services.
Lead Generation and Management – Your plan must include actions to engage prospects enough to get permission to contact them again. Then you must be able to move each one to customer status.
Public Relations/Media Plan -The press can be a vital asset for any business.
Blogging and Social Networking – This will help you demonstrate the relevance of your products and services to the people you want for customers.
Advertising – It is just as important to have your ads in the right internet publications and on the most important websites as on local billboards and in the local paper.
Website Development – Your website should be your sales engine. This part of your internet plan demands the right site construction and information.
Email Marketing – Nobody can afford to overlook the most effective method of communicating with prospects and customers.
These are the parts of an internet marketing plan. Each of these plan components will need, time, and investment to make your company successful.
If you are a small business owner or professional and want to learn more about lead generation, view the short video, “How Article Promotion Can Send 25,000 Visitors to Your Site Every Month – For Free.”
Ten Keys To Internet Marketing Promotion
There are probably a hundred ways to promote your business, store, product or service. Internet marketing promotion is the kind of marketing that seems to be most difficult for people to get their heads around.
I’d like to clear up some of the confusion by listing the ten tactics that are necessary for successful internet marketing promotion.
1. Company website. It should be organized to move visitors to buy from you and it should be written to give them the information they need to make a buying decision.
2. Good keyword research. If your site is not optimized for the primary keywords for your market, the only way your potential customers will find you is through sheer luck.
3. Google Adwords. You need at least one or two campaigns. How much you do depends on how much money you can spend. You can set a limit on the amount you will spend each day. It will help to get traffic to your site.
4. An ongoing Search Engine Optimization (SEO) Program. Keywords change, as do search engine algorithms. The goal of internet marketing promotion is to help people find you.
5. Email Marketing. This is the most affordable way to stay in touch with your customers and prospects. Use it for company news, special offers, follow-up, new product or service information, gathering information from customers, and more. Even a monthly newsletter is an important internet marketing promotion.
6. Free Stuff on your Website. Depending upon the kind of business you operate, this could be a free gift, a loss leader, or information (fact sheets, articles, special reports, e-books).
7. Press Releases. Send out information to the press so they know about you. They might look to you as an expert and call you for a comment or feature your business in an article.
8. Social Networking and Blogging. Don’t forget to post comments on other sites and blogs. This is important now because it’s new and it works.
9. Article Marketing. This is a very important way to build recognition and to create more links coming to your web site.
10. Paid Advertising. In addition to using free classified ads, you will almost certainly want to supplement your other internet marketing promotion by placing a few paid banner or other ads on key sites that are relevant to your business.
If you pay attention to each of these kinds of internet marketing promotions, you stand a greater chance of being successful.
If you are a small business owner or professional and want more information about lead generation, see the free video, “How Article Promotion Can Send 25,000 – 50,000 New Prospects to Your Site Each Month – For Free.”