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As a kid, I recall sitting at the dining room table with my three brothers one Christmas playing with a new Lego set that my older brother got from Santa. We played for hours building a spaceship, a car, a skyscraper and, of course, for me a horse. We built just about anything we could dream of. And, the absolute best part, our creations always stayed together. They never tumbled. With our father’s assistance, he showed us how to lay a solid foundation first before we ever started.

As a small business owner, it is critical that we build a solid foundation in our business. As you may recall, in our Inaugural newsletter issue we discussed the fact that after you have vetted your idea to make sure it has legs, it is always important to make sure you have laid a proper foundation.

In order to weather the many storms your business may encounter, in this issue, we’ll look more closely at what exactly is involved in building a solid foundation.

Step 1 – Choose The Proper Legal Entity

When starting a business, or even if you have an existing business, it’s vital that you select the type of legal structure that best suits how you intend to do business. For instance, your legal structure will affect the amount of personal liability protection that you can achieve, the records and accounts that you have to maintain, the taxes that you pay, the way your business can raise capital, and the way management decisions in regard to your business.

In general, a company by default is a sole proprietorship or oral partnership, unless its founders elect another structure. This type of business is not separate from its owners, and the income is reported on personal tax returns.

Since being a sole proprietor or oral partnership opens you up to unlimited personal liability, you should think long and hard before operating as this type of entity. If you are sued, your personal car, home, and other personal assets may be exposed to creditors, and not just the assets of the business.

So, what other choices should you consider? If you want to achieve limited liability protection, the best types of legal structure are generally to consider operating as a limited liability company or as a corporation. With a corporation, you can incorporate as an S-Corporation or a C-Corporation, depending upon the taxation level. S-corporations are pass through entities for single taxation purposes, whereas C-corporations have double-taxation and more complicated paperwork.

Whatever structure you choose, keep in mind that liability protections are not absolute. Creditors may still be able to pierce the corporate veil if you don’t follow the basic legal and accounting requirements that preserve your limited liability shield.

For example, you must make sure and keep the proper records, and file the required documentation with your Secretary of State/Business Registrar on an annual or bi-annual basis to keep the company in good standing. You must also follow the proper accounting procedures, as discussed in the next section.

Step 2 – Set Up The Proper Accounting Structure

Many small businesses close their doors for various reasons – the lack of accounting control is one of them. If you have the proper accounting procedures in place for your business, you are miles ahead of other business owners who don’t, and your business is better positioned to avoid failure than others. Let’s face facts, often times small business owners don’t have resources like large organizations do in order to fully staff accounting functions.

So, what can you do? Ideally, you should hire an outsourced CPA to assist your business. You can work with many qualified CPA’s for just $300-$400 dollars per month (depending on your business size), and they can handle everything from bill payments to maintaining your ledgers.

If you simply cannot afford to hire an external CPA to assist you, then you will need to take on the bookkeeping and accounting tasks internally.

In that case, you will want to look for an accounting system that will increase your efficiency and that is relevant to your size, industry and type of business. A common accounting software program is QuickBooks. However, there are various other accounting programs on the market. You should pick the one that you are most comfortable with and that you will be most likely to use.

After you select an accounting software program, you need to pick which accounting method you will use in your business: Cash Basis v. Accrual Basis.

If you select cash basis, you will count income when you actually receive it (either as cash, credit card charges, or check) and your expenses are counted when you actually pay them. This is the most common method for small businesses, especially those that take immediate payment for a product or service.

If you select accrual basis, you will count income when a sale is made (regardless if you actually receive the money for it). Expenses will then be counted when you actually receive the good or service (instead of paying for it immediately). This method is common for larger businesses or small businesses that utilize “invoicing” and frequently deliver a product or service before being paid for it.

Creating an accounting structure is critical to building a solid foundation for your business.

Step 3 – Establish The Proper Technology Infrastructure

Once you have setup the proper legal entity and accounting systems for your business, you also need to establish the proper technology infrastructure to support your business and your customers.

But the good news is that in today’s technological world, it doesn’t have to be time consuming or expensive to setup these systems.

For example, it is easier than ever to work from home or have a virtual office, unless you need a physical location for customers to enter. And with virtual phone systems, like Ring Central, you can answer a call while you are on the go or are out of the office.

With a virtual phone system, you no longer need to be tied to your desk. The phone system rings you at whatever number you desire. This can be your home number, cell phone, or any number. When you receive an incoming call from the virtual phone system, you are provided with a prompt to confirm whether or not you want to accept the call. This also lets you know how to answer the call.

And now with cloud computing, it is even easier to store a digital document or a digital task on a server that you can access over an Internet connection. For a small business owner, cloud computing offers tremendous advantages such as reduced costs. You pay for what you use.

You can scale your company’s file storage needs seamlessly rather than purchasing expensive hardware. Updates are automatic so there is no worry about paying for future updates. And, you can access information wherever you are rather than having to remain stationary much of the time.

So, make sure you select the proper technology to allow you to operate your business.

Step 4 – Hire The Right People To Do The Work

After setting up the right systems, you also need to find the right people to do the work.

Remember, we can’t do it all. As a small business owner, this is sometimes difficult to grasp. The word “delegation” often seems so foreign to us. Just imagine what it would be like if you delegated anything and everything that you reasonably could. You would have more free time to focus on the big picture of your business.

So, when is it time to hire someone? Do you hire employees or independent contractors? The basic rule of thumb is hire when you need help, but don’t rush to add staff, unless you absolutely need to.

Always consider using independent contractors first. The benefit to using contractors is that you can hire them without a long term commitment, like an employee would require. This gives you the flexibility to change directions without having the stress of having to let employees go, and all of the hassles that go along with that.

But always make sure that you have a written agreement that outlines the terms and conditions of your arrangement, especially your intellectual property rights. A contractor will own the copyrights to the work he produces for you unless there is a written agreement to the contrary (except for certain exceptions beyond the scope to discuss here). Great sources for finding contractors include Elance and CraigsList.

Bringing the right people onto your team is one of the most important aspects of your business. You should be slow to hire and fast to fire if things are not working out, because your company is only as good as your weakest link on the team.

To learn more about business growth and marketing, download my free 47 page “Business Thrival Blueprint“. BusinessThrival.com is a site dedicated to helping business owners achieve a thriving business and life.

“Marketing is king” for a small business owner. With marketing comes sales, and sales means more money. But with all the noise on the internet today, how do you attract customers in your corner to buy your products? How do you not get knocked down by your competitors before your business even gets started? How do you win the fight?

Many businesses attempt to stay ahead of their competitors with better branding. But as you will learn in this article, a big difference exists between branding and direct response marketing. Only one will result in more sales than the other.

Branding Is Merely A Jab

What does branding mean? Branding is a reason to choose through a promise. It’s the difference between drinking a Coca-Cola v. Pepsi, by driving a Ford v. GM vehicle, and using Discover Card v. MasterCard. It’s the degree of emotion a consumer feels about their experience with you. Whether the degree is high or low depends on a number of things such as brand image, personality, energy and the ability to satisfy their needs. A brand means the personality that signifies a product, service or company. Just like when we say “GM we all know this means “General Motors.” It’s brand recognition.

But does branding translates to money? Some may say “sure,” but I would say “not exactly.” For a majority of us, we often get consumed in our business that we forget to ask for the sale. For example, Super Bowl commercials are notorious for this. Do you ever recall actually placing an order for a product or saying, “I should buy that” during the commercials? I suspect not. That’s because the expensive PR firms get paid millions and millions of dollars to create an ad that is based on “branding”. They produce some funny or cute commercial that doesn’t even make an offer or ask you to go buy the product being promoted and advertised. After the commercial is over, you can’t even thing of who the advertiser was.

This is a major error because you are just throwing a quick jab at your potential buyer in hopes of getting the his/her attention. Instead what’s important is to get your buyer to take a specific action. Otherwise, you are just jabbing and jabbing without any results.

So, what can be done? Direct response marketing.

The “Knock-Out” Is Direct Response Marketing

In business, you achieve a knock-out, i.e., the sale from direct response marketing. Although there is nothing wrong with branding your company, direct response marketing compels your customers to take action and buy from you.

Direct response marketing can be accomplished through numerous different marketing channels such as radio, television, magazine and newspaper ads, letters sent through the mail, and the Internet. If you are similar to most businesses, you are probably only focused on one or two channels or may even be focused on building your brand instead of direct response marketing.

Elements to a good direct response promotion consist of the following:

1. The Hook – Grab Your Reader’s Attention With An “Irresistible Offer”

First, you must create a “hook” to grab the reader’s attention. This can be done with an irresistible offer. The goal is to make the customer want what you have. You can accomplish this through direct response marketing. Through direct marketing response, the customer wants your offer so badly that he is willing to provide you with his information, open up his wallet or simply give you permission to follow-up later.

Branding is different from direct response marketing. Branding is when the customer remembers your product or company, but didn’t take a specific action to buy your product or service or request additional information from you.

But with an “offer”, you offer the customer an exact product or service that the customer could buy or obtain instantly.

2. Reduce The Risk

Offer a 30-day or other suitable money back guarantee on your products and services to minimize and reduce buyer’s risk to purchase. When a buyer is aware that he can return a product without any hassles, then he is more likely to purchase your product.

3. Offer Testimonials: Provides Proof

In today’s culture, people want to know who they can trust. Testimonials will do that for you. For example, testimonials reflect real people talking about the real benefits they have experienced from your business. Testimonials show “proof” that you will deliver on your promises. Testimonials reduce risk.

4. A Clear Call To Action In Direct Response Marketing

In direct response marketing, you should always provide a clear call to action.

When you ask your customer or prospect to do something specific, this is a clear call to action. For instance, with our Business Thrival Blueprint and Newsletter, we asked you to opt-in to our mailing list by entering your name and email address. You then receive a complimentary copy of the Blueprint and twice weekly newsletters.

A critical error made in Super Bowl commercials (and others) is that you don’t tell the customer exactly what you want them to do now. By doing this, you lose their attention and probably lose the opportunity forever. This is one of the most important direct response principles to learn.

5. A Knock-Out Results With A Reason To Respond Now

When you provide a “reason to respond NOW”, a final punch results in the knock-out (sale or opt-in).

This is happens when you tempt the customer to immediately take action, without delay. For instance, by offering a special bonus to the first 20 customers who purchase your product within the next 20 minutes, this special bonus prompts an immediate action. It gives them a reason to respond now.

As you consider what offers to make to your customers, consider the above 5 most important elements of direct response marketing.

Track and Measure

Track and measure how well you are doing with a customer after you turn them into a buyer.

By tracking the version of your advertisement that was the most successful, and knowing which version wasn’t, you know what changes should be made that will result in making even better sales the next time you do a promotion.

If you don’t do tracking, it is unrealistic to believe that your direct response marketing will be successful. Stop to think. If you don’t know what’s working and what is not, how can you improve upon it?

Along with tracking, regular follow up and communication with the prospect or buyer is also very important. You need to follow-up and deliver the value you promised them, to keep adding value to them, and making them more offers. It is typically easier to acquire a sale from an existing customer than to obtain a brand new customer.

So, step into the Direct Response Ring. Lace up your shoes, put on your gloves, and get ready to punch out your competition. To learn more ways to market your business by using direct response principles, click here.

To learn more about business growth and how to become a better entrepreneur, download my free 47 page “Business Thrival Blueprint“. BusinessThrival.com is a site dedicated to helping business owners achieve a thriving business and life.

1000′s of individuals all over the globe try to make their mark on the Affiliate Marketing business but only a couple of hundred succeed. The main reason for this is trying to make quick cash. There are individuals who perceive affiliate marketing as a fast and simple way to earn top affiliate money. Even though this is actually correct, there are certain techniques that you need to understand in the event that you would like to start making sales. Most that attempt to begin large projects, fail because these people do not realize the actual data and how 1 can exploit them to develop their business.

There is no doubt that the actual affiliate has taken the world wide Internet by storm and the best of them usually make the sort of incomes which the majority of folks may just dream about.

1 of the best affiliate cash making suggestions is to join an affiliate plan promoting a product that you already use a lot. What this particular means is that you are not only assured of affiliate business sales, but you are also in the best position to be able to realize the typical client for the particular affiliate program because you are already one. The actual benefit here is that you are then able to come up with the best way of reaching possible clients and customers for the affiliate system.

Another idea to The quickest way for you to get commissions is to make sure that you are using search engine optimization to get the right viewers to your company website so that the numbers game will come to fruition for you. Everyone knows that the sales business is a numbers game. When you get people to the site, the right people, sales will happen. Before you know it, money will come flooding to you, even while you sleep

There are different programs that you can get involved with that will give you different percentages of money back towards the sales that are completed with your help. Sometimes all that is required of you is that you get someone to fill out a form online. These are the easiest commissions that you can get.

If you are running a pay per click (PPC) campaign, the statistics tracking software on your marketing effort could be used to track the activity relating to the key phrases. There could be key phrases that are effective as well as some that are not effective at all whenever it comes to generating sales. The affiliate marketing statistics gathered can help you change the much less efficient keywords as well as also help you change or modify your plans accordingly. Although the monitoring and compilation of the statistics may seem like a extremely tiresome process, it comes with a variety of benefits.

Looking to find the best deal on Top Affiliate Money, then visit www.eflowmarketing.net to find the best advice on the internet money for you. This article, Fast Way To Make Best Affiliate Money Online is released under a creative commons attribution licence.

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Have you ever wondered why your site does not get many visitors? Have you wondered how other sites garner thousands and thousands of users worldwide? Has it not crossed your mind that your website or blog’s traffic is greatly reliant on the keywords that you use on your site? These things must have bothered you at least once and they should have given you the realization that something is missing in your site. You have to learn how to utilize the best keywords for your niche.

Below I’ve listed five of the top tools online to assist you in keyword research for your niche so you can implement the in your blog or website.

1. Google Adwords – Google Adwords Keyword tool is a fantastic free research tool used by many of the top gurus in internet marketing today. The main purpose of this tool is to provide information on search statistics related to certain keywords etc. so that you can purchase this keyword for adwords campaigns but due to the information it give it can be an extremely useful tool for internet marketers and web authors.

2. WordTracker’s Free Tool – This tool is just similar to Google Adwords but with a different GUI. It is capable of generating as much as 100 related words and providing daily search volume statistics.

3. Google Suggest – Another Google tool that gives related words or phrases by use of a drop-down box. This can be used very effectively to gather lists of relevant words or phrases for use to monetize your site or blog. It also shows people the total number of searches made in a day.

4. SEO Book – Like the abovementioned tools, SEO Book is another suggestion tool. However, this tool is not focused only on giving possible suggestions for Google. It also suggests keywords that are often searched in other popular search engines like MSN and Yahoo. SEO Book even presents tabulated statistics and information that are powered by Wordtracker.

5. Good Keywords – Another widely used tool in extracting the best keywords for blogs or websites is the 500-Kb program called Good Words. This program is free and can be downloaded from various popular download and file-sharing sites. It has several features that aid users to generate the right words for various marketing campaigns; the most popular of these is the Keyword Phrase Builder.

For an expert video by Neil Russell; The Net Cash King on how to use Google Adwords Keyword Tool go to: Keyword Research For Traffic Generation

Writing articles are one of the best ways to make money online from home. If you are new to the internet marketing world or is a pro writing articles can be a great source of income.

There are actually several ways that writing articles can make you money. By submitting your articles to article directories, your articles can be used by webmasters who are looking for content to place on their websites.

The articles that you have submitted to article directories are read by people who find them while searching for ways to make money online. This could give your writing quite a bit of exposure and PR.

You can use the articles that you write to generate free traffic to your website so you generate more money. You can do this by placing a link directly to your website in your article or in your author box.

You could also use your articles to create a blog. If you create a website that consists of informative articles on a specific topic you can sell advertising on your blog to related businesses. If you decide to create a blog using your articles, you could also place Google Adsense ads on your website and get paid each time a visitor clicks on one of your Adsense ads but I think it best to leave Google out of it.

You could turn your informative articles into your own ebook, or you could even turn your articles into an email course for internet marketers who want to make money online.

Some internet marketers write informative articles on topics related to working from home or how to make money online. They then include a special affiliate link in their articles to the affiliate product that they are promoting. When a reader clicks on the link and purchases the product the author makes a commission from home.

When you are writing articles to make money, one important point to remember is that you will be much more successful if your articles are informative and give the reader valuable information. It’s important to build trust with your reader and actually offer the reader something of value in your article.

If you give the reader valuable content then you will be building a trusting relationship with that reader. This way when you recommend an affiliate company to make money online with to your reader, they will be much more likely to follow your advice because you have given them value building a trusting relationship with them through internet relations.

Remember when writing articles keep them short. People are bombarded with information every day. Few people have the time or the interest in reading long articles. If you can give your reader interesting and valuable information in 600 to 645 words, you will find your articles getting read with results.

TOP marketer Paul Cherry has written the most important, very easy-to-read guide on Make Money Online learn more by clicking How To Make Money Online! You can get a unique content version of this article from the Uber Article Directory.