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Posts Tagged ‘e-marketing’

Strategic internet marketing is a way of marketing your company, products or services in a way that makes all marketing activities work together to achieve a singular response.

What is the response? The response desired by strategic internet marketing creating a relationship with people who visit your store, office or web site. The relationship will meet needs, answer questions and address pains and break down barriers so that person will let you tell him or her about your business, products or services.

According to a 2008 study by eMarketer, “for every $1 in online sales the Internet influences $3.45 of store sales.” Even if you are not convinced people will buy from you online instead of in your store, the importance of strategic Internet marketing cannot be overlooked. Even if you operate the kind of business that provides services instead of products, you cannot overlook the power of the Internet to influence buying decisions.

Using strategic internet marketing means that your marketing strategy is to get people to buy from you. In today’s environment – more than ever before – people buy from those they know, like and trust. Trust is earned through a relationship that proves trustworthiness. The best place to build a relationship with prospective customers is either face to face or on your website. Strategic Internet marketing brings everyone it attracts to this opportunity.

Because you cannot possibly talk to everyone who sees your marketing, you rely on strategic internet marketing to bring those people to your web site. Your site should be open to your personality and the personality of your company. It should also be welcoming of visitors. No one is made to feel welcome by a banner on the home page that says “welcome.” The web site you bring them to must be:

- Clearly focused on and able to engage them

- Easy to find your way around

- Indicative of your business values and philosophy

- Knowledgeable of the needs and wants of customers and willing to provide information and solutions

- Friendly for search engines

In other words, your strategic Internet marketing plan should focus on getting the right people to your web site. When they get there, it should be clear that you know who they are, why they came, and what they want. Your site should also be fresh, and completely attuned to the needs of your customer.

When you bring those who respond to your strategic Internet marketing to a one-to-one meeting or to your web site you can build the relationship that opens the door to discuss your products or services. In today’s market, the sales pitch can only be made to people who know you, like you and trust you. This is the response desired of strategic Internet marketing.

If you own a small business or professional and want more information about lead generation, see the short video, “How Article Promotion Can Drive 25,000 – 50,000 Visitors to Your Web Site Each Month – For Free.”

PPC campaign management is essential if you want to get the most for your money with Google AdWords and other PPC ads. PPC advertising has a direct relationship to web site traffic and your ability to get and convert leads. This makes it a very important expense item in your marketing budget.

PPC campaigns based on keywords and keyword phrases must be attentively managed on a daily basis. Setting up a campaign involves creation of a strategy, setting a budget and bidding on desired keywords, optimizing and creating landing pages, creating the ad copy, keyword research and selection, geographic targeting, coding, and creating analytics.

Once campaign has been set up and launched, the detailed job of PPC campaign management begins. This includes: monitoring click-through activity, measuring achievement of goals, scoring leads and managing the scores, daily tracking, weekly or monthly reporting, daily or weekly updates, refining ad copy, managing costs, creating new ads, ongoing keyword research.

It is in PPC campaign management that campaigns are evaluated, upgraded, improved, and modified for greater success. Sometimes it even becomes necessary to change tactics to attract a different market segment. Your programs must always be carefully analyzed against competitors, as well.

The risk in PPC advertising is that if you place ads in the wrong places or you win bids on the wrong keywords (or phrases), you could be spending a lot of money to get the wrong people to your site.

For example, if you operate a neighborhood restaurant and you specialize in Mexican food, advertising “Pizza” probably will not be effective. Even if it should cost less (which is not likely), those who click through to your site would leave immediately. With bad, or no, campaign management you end up throwing money away.

If, on the other hand, you win bids on “helping you recover from a surgeon’s mistakes” or “when you suffer the results of mis-prescribed medication”, you would be more likely to get the kind of traffic you want. This is called quality traffic. Quality traffic is made up of people who are highly likely to be interested in your products or services and to become sales leads when they arrive on your site. This is the goal.

PPC campaign management evaluates daily changes in your competition, competitor marketing, and changes in keyword selection for searches. PPC campaign management also tests and analyzes ads and response rates.

PPC campaign management also analyzes every aspect of what happens when someone clicks through to your website. Which landing page is most effective? Which part of the page generates the best rate of response, do visitors follow the complete conversion path you have created or do they drop out at some point? Why?

Good PPC campaign management monitors visitor activity, keyword usage, customer needs, competitor activity, pricing and ad impact to market your business. It then fine tunes each web site page to efficiently convert visitors to customers.

Because it is so labor-intensive, because it requires so much research, PPC campaign management is often outsourced to campaign management companies with the experience and expertise in designing and managing effective and cost-efficient PPC campaigns.

If you are a small business owner or professional and want more information about lead generation, see the free video, “How Article Promotion Can Send 25,000 – 50,000 Visitors to Your Site Each Month – For Free.”

There are probably a hundred ways to promote your business, store, product or service. Internet marketing promotion is the kind of marketing that seems to be most difficult for people to get their heads around.

I’d like to clear up some of the confusion by listing the ten tactics that are necessary for successful internet marketing promotion.

1. Company website. It should be organized to move visitors to buy from you and it should be written to give them the information they need to make a buying decision.

2. Good keyword research. If your site is not optimized for the primary keywords for your market, the only way your potential customers will find you is through sheer luck.

3. Google Adwords. You need at least one or two campaigns. How much you do depends on how much money you can spend. You can set a limit on the amount you will spend each day. It will help to get traffic to your site.

4. An ongoing Search Engine Optimization (SEO) Program. Keywords change, as do search engine algorithms. The goal of internet marketing promotion is to help people find you.

5. Email Marketing. This is the most affordable way to stay in touch with your customers and prospects. Use it for company news, special offers, follow-up, new product or service information, gathering information from customers, and more. Even a monthly newsletter is an important internet marketing promotion.

6. Free Stuff on your Website. Depending upon the kind of business you operate, this could be a free gift, a loss leader, or information (fact sheets, articles, special reports, e-books).

7. Press Releases. Send out information to the press so they know about you. They might look to you as an expert and call you for a comment or feature your business in an article.

8. Social Networking and Blogging. Don’t forget to post comments on other sites and blogs. This is important now because it’s new and it works.

9. Article Marketing. This is a very important way to build recognition and to create more links coming to your web site.

10. Paid Advertising. In addition to using free classified ads, you will almost certainly want to supplement your other internet marketing promotion by placing a few paid banner or other ads on key sites that are relevant to your business.

If you pay attention to each of these kinds of internet marketing promotions, you stand a greater chance of being successful.

If you are a small business owner or professional and want more information about lead generation, see the free video, “How Article Promotion Can Send 25,000 – 50,000 New Prospects to Your Site Each Month – For Free.”

And Cut, that’s a wrap. So you’ve got your video edited and put online. Great, now what? Well you need to do some legwork so that it’s easier for people to find your video. No, it’s not a massive amount of work but it is a necessity because the whole point of making the video is to have people watch it, right? Right! So follow these simple tips and you’re on your way.

Backlinks – The more places your video is linked, the more possibilities there are of finding it right? But how do you intelligently create backlinks so that they stay where you put them and they bring traffic to your site? Easy, follow this three step process and you’ll be on your way First, when you upload you video, create press release or announcement that can be distributed with links to the video, your site and any information that might draw viewers in. Second, submit links to online directories, social bookmarking sites and the major social networks like YouTube, Facebook, Twitter and myspace. Third, make contact with people who have forums and blogs that pertain to your specific topic so that you have a built-in network of places you can drop links in. By doing all of that you will make your video far easier to find than it would have been without these links. Plus that means you’ll start showing up higher in Google search engine results because this is a major factor that Google looks at.

Subtitles and Captions – Not everyone can hear or speaks English so you need to make the information in your video as accessible as you can. That means subtitles and captions for your video. There are numerous services that can help with this and since many are saved as text files they are extra information that Google can use to determine how valid and important your video is when people are searching for that specific information. The other bonus is that even people who are at work and might not be able to listen to the sound of the video will get the message. It ensures the widest possible spread of the content of the video since you’re giving it to people in as many forms of media as possible. Be sure to include a URL or contact information so people know where to go to get more info.

Submit to Multiple Sites with Multiple Titles – If you are going to post the video to your blog that’s fine and dandy but also consider putting it on other video sites like YouTube, MetaCafe and more. You might even consider getting an application that will do the submissions for you automatically. When you do put the video on a range of sites be sure to use different titles but incorporate your core keywords in each one so that you rank higher on them and multiple times. Plus, if you have secondary keywords you can work them into some of the titles also to get ranked on those as well.

While these all may seem very easy, they are also very important. Following these quick tips will get your video out there in front of the masses and your message across faster than you can imagine. The backlinks and multiple placements will give you better search rankings and results and the subtitles or captions will have the added bonus of also allowing more people to realize the content of your information. That’s always a good thing.

These are some tips to get started, but many would prefer to work with a trusted video seo agency. Successful video seo requires professional keyword research, optimization and distribution. Consider the internet’s most trusted authority for premium video seo services, ReelSEO.com.