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SEO or search engine optimization involves various methods used by webmasters to try to increase their ranking on popular sites like Google. There are a lot of ideas on how best to do this and almost all of them fall under the SEO category. There are even sectors of good and evil methods known as white hat and black hat, but we’re not getting into all of that today. These are some SEO tips to help the novice get started in the world of optimization.

A few years ago someone got the idea to cover their site in hundreds of repetitive keywords. That someone probably got a very high rank and many others followed suit. Unfortunately, search engine robots get smarter every day and they now quickly catch onto this method known as keyword spam. Using a few well placed keywords is vital to getting a good rank, but littering the page with them to the point it no longer makes sense is a terrible idea.

When you use keywords or phrases you want to use ones that are of value. You are putting something in your web content that you think are relative search phrases for your site. It’s better to use key phrases than keywords, since single words are often meaningless in the vast internet. It is also important to find the best phrases, find out exactly what search terms are most popular in relation to your information and always use those.

While on the subject of search phrases, it is a good idea to bold your phrases when possible. The best way to do this is by including them in titles and subtitles that appear natural when bold. This little addition can help to draw attention to your site.

Make it extremely easy for customers to bookmark your site. Social networking and marking is the new way to promote. The more people who like you on Facebook the more free advertising you get. Social networking sites typically offer free widgets that can be added to your web page for promotional purposes. Put the widget somewhere conspicuous where visitors can quickly bookmark your website.

Another tip is that when you first start up a new blog or site you will want to submit it to various search engines through application. Do not fall for one of those sites that offers to send you to a hundred search engines for free. You will end up with rejections and an mailbox full of spam. Go to each site, one by one, so you seem professional. This is a good way to avoid being rejected as a spam artist yourself.

Finally, one of the newest tips to come to the web is the newsletter. It seems like every site has a newsletter these days and with good reason. Newsletters keep you fresh in the mind of visitors and can be a great way to get return hits.

SEO is about a lot more than just words. These are just a few of the many ways you can improve your ranking. Do these tips, keep up with the trends, and the rest will take care of itself.

If you need to rank higher on search engines you need to know more about SEO. There are a few things that you will need to consider about internet marketing too.