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If you are fairly new to internet marketing you may have heard about the importance of one way links so many times, that you know it must be important. And yet, chances are, you still have not heard anyone really explain it in a way a beginner can easily understand.

This article will put an end to that. You will understand exactly what they are and why they are crucial if you are going to make money with the help of search engines. Make no mistake, this is a crucial part of SEO (search engine optimization) strategy.

You use these links to get your sites — or your articles published on sites you do not own — to be listed favorably in the search engine results pages (SERP). The goal is to be on the first page, near the top. There is nothing better than free traffic from Google.

Here is the first thing to remember: The more sites you have linking to your site, the more clout you are given by the search engines. Or, the more sites that link to your article that is hosted on an article directory (not your website), the more clout, the SEs (search engines) will give to your article.

So, what exactly does the term, one way link, entail? If you have a friend, we will call, Bob, and he links to your website from his site — that is an example of a one way link. But, if you then link back to Bob’s site from your site, it now becomes a two way link, or a reciprocal link. The SEs don’t really count that. In effect, you and Bob cancel out each others links.

If you and Bob had another friend, Billy; you could link to Billy’s site while he links to Bob’s site and Bob links to your site. Some people call that configuration a 3 way link, but search engines see that a 3 one way links. That is a little advanced, so save that tidbit for a later date, when you will stumble upon it, on your journey.

The basic idea is to get as many links from outside sources as you can. You could write articles and link to your site. Or, you could leave comments on sites that let you, and link to your website. Try being a guest blogger all over the internet, and link to your site from those blogs. And be sure to put high quality content on your site, because people will organically link to it, once you start to ball rolling.

There are a number of other details when it comes to one way links, that you will easily learn. But, now you understand the basics and have a foundation upon which to learn more.

One way links, as the above article discussed, are vital if you want your website to appear in the top spots in search engines such as Google. For an easy way of obtaining one way links to your site for free, visit free1waylinks.com by clicking on either of the links.