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The simple steps of on-site basic search engine optimization, from Wag the Dog Marketing.

Keyword Research: Supply and demand keyword research is a must in order to determine what phrases, relating to your products and services, you’re going to market via search engine optimization. Opposed to popular opinion, you do not want the broadest phrases related to your offerings.

You must understand how much competition you have in relation to such phrases. You’re likely to succeed by striving for first page search ranking for phrases that are less sought after from your competition, yet are still searched for and relate to your offerings. Remember it’s much better to have 1% of 1,000 then it is to have 0% of 10,000,000!

Good Keyword Content: Now, write one page/article per keyword placing the keyword in the article headline and throughout the article more at the beginning and ending. Use your main keyword like and hour glass, heavy on top and on bottom.

In the middle of your article, use other variations of phrases you’d like to have your page found under at the top of the search results.

Effective Meta Tags: Search engines don’t put as much importance on good meta tags as do humans. When you find sites that are first page Google website ranking, the most important aspect is getting the click, and therefore it’s how the description appears.

You wouldn’t pay to run poor newspaper copy, so write good, catchy descriptions on all of your pages. Another trick is to capitalize the first letters of all the important words in the description. This catches the eye and gets the click.

Internal Linking: Be sure your site is linked from home page to your product content pages, and make sure your article content pages link back to your home page forming a circle. Be sure to use your articles keyword in the anchor text pointing back to your home page.

We know these steps are the basics of on-page search engine optimization tips. However they are all important, so do them right and you’ll surpass all the garbage out there and skyrocket your income on the way.

For more than just basic local SEO optimization tips bark at MKevin Turneau, of Wag the Dog Marketing, tday to get help with your local SEO optimization.

categories: search engine optimization,SEO,Internet Marketing,Advertising