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There is more to SEO than just putting keywords in appropriate places. SEO and internet marketing techniques are constantly evolving with the changes that happen across the web.

Like it or not, social networking sites are now dominating the online time of millions users. Some of these sites have higher traffic than popular search engines, with billions of traffic. Many people spend hours on these sites to interact with people. The potential for social networking is very huge and should be included in your marketing plan.

The immediate advantage of using social networking sites is to create links back to your website or web pages for free, without breaking any rules. Creating back links is an important part of SEO and sometimes it can be hard to find a place where you can add your links with permission.

By placing your links there, you also automatically share them with your friends and get instant traffic. When you have expanded your network, you will find more fans or friends who are interested in your business. Your friends on these sites are valuable assets and source of information.

Being on social networking sites mean more than sharing info or link. You also need to build interaction with your followers. Ask for their opinion, input, or comment there so you do not have to flood your website with comments. Most people also prefer to participate in familiar sites such as the social networking site, rather than commenting on other websites.

As any qualified social media keynote speaker would tell you, there are several social networking sites that are essential for your networking and marketing needs. These are Digg, Twitter, and Facebook. The trend might change in the future, but for now, these sites dominate the social networking aspects of the internet because they are ideal for SEO.

First think you should do is creating an account, at least one for each site. You can decide if you want to create a business or personal account. It is forbidden to create a business account as personal account on Facebook. However, once you own a personal Facebook account, you can make as many business pages as you like. It is better to focus your time and energy for just one business page for every one of your business though.

After you create your account, fill in all information and your profile as complete and truthful as possible for your business pages and account. You may choose to share only a part of none of your personal details for security reason, but leaving your business profile blank may cause skepticism in people’s mind about your business. They might question if your business is legitimate or just a spam bot trying to get some views.

Your first network is likely to be the people you know in real life, such as your family, business partners, coworkers, acquaintances, customers, or friends. Continue to update your account with offers, links to your newest page, and news about your business. Do not forget to actually interact with people, which is after all, the main purpose of social networking sites. Share info, talk in a discussion, and answer questions about your business, and you will find your network expand over time.

These are the first steps to build your presence in the social networking sites for SEO and internet marketing purpose. It takes a while to get solid followers, but when you do, the result will be worth the effort you have put in.

The top search and social media marketing firm in Canada has diverse expertise in Montreal SEO along with a wide array of Internet marketing strategies. Contact an expert search engine and social media marketing keynote speaker for more informative industry advice.