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Video is the future of the internet and a recent study showed that mobile users alone will consume 1.3 billion gigabytes of video a month by 2017. That means if you want to be competitive then you will need to get up to snuff and the fastest way to start using online video to market your brand is to use YouTube. If you truly want to have a great YouTube Marketing campaign, you’ll need these basic tips.

YouTube has a variety of options available to users that want to promote their brand. With over 110 million unique visitors a month, each watching up to 65 videos, there are ample opportunities for your videos to be seen and for you to increase your brand awareness. The first thing you need to do is be there. Create a user account, open a channel and configure it to your needs and make it look how you want.

The YouTube Search Algorithm puts a lot of stock in the following five things ? Title, Description, Tags, Number of Views and Rating. If you’ve got the first three done right, you should do well in the last two. But for successful YouTube Marketing you need to have content that people want to see. Comedy is fine but for your marketing needs, a how-to will probably suit your purposes the best

While producing and uploading your videos, you will also need to optimize them so that they can be found in searches. Since YouTube is a massive search engine itself with more than 3.5 billion searches a month they are the world’s second largest (Google, the owners of YouTube are the first). Optimization for search is done on many levels. First you need very good tags (keywords) for your videos, then you need a very concise and useful description and you need a category for your video (chosen from a pre-existing list). Descriptions should have all the pertinent information in the first 27 characters as after that you get the ellipsis () to read more. Put a URL in the very first line of the description so that there is interactivity even outside of the video. Make it short so it fits in the first 27 characters.

URLs and phone numbers are ideal things to include throughout the video as they give viewers information without being too intrusive. This will help lead people from your video to your business. That branding will help get the word out and you should also include call-to-action options throughout the video (like the clickable link does in the Description). You can also promote you video by dropping links in comments on other popular videos. Or if your product relates to videos that are already popular making spin-off videos is a great way to get connected to those videos. Related videos are a big way in how people find things on YouTube. For tons of info about online video marketing in general head over to ReelSEO.com.

For more information on how to harness the power of online videos for marketing, visit ReelSEO.com, the Online Video Marketing Guide. At ReelSEO, you can learn how best to create, publish, and optimize online videos for YouTube video marketing

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