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Archive for the ‘Video SEO’ Category

When you are attempting to drive traffic to a new domain, in your SEO strategies, you might be wondering, do you have systems that you’ve created inside your business for each one of the different traffic channels that you use?

Yes. I have a team and I’ve also mapped out the system. So I can easily refer to a mind map and see each of the traffic channels and tick off if it’s been activated or not. There are some that are just on auto default. That will happen for every single article. It will depend on whether it is evergreen content or whether it’s time dependent, if it is a launch or just a general article, as to how hard I’ll push it.

It’s funny, you might be thinking. You might be wondering, in our SEO strategies, how do you log what sort of traffic channels you are activating for those pages?

I’ve just got a mind map that has most of the available options on it. I just look at it and see if I’ve activated one. So for example, I might look at pay per click and I could say, OK, have I got a search campaign, tick, have I got content network, yes, have I got banners and text in the content network, have I put my negative list, am I going for second tier pay per click traffic, am I going for CPV traffic? I’ll just tick the box.

I’ll use my core words and my seed article. If I have extra content, I’ll usually have pictures and audio so I can generate videos from it or I’ll have an interview or an Animoto video.

This person has mentioned before it’s almost like you’ve got some default things that are done. Then it’s like, depending on whether you want to juice it up, you tick some of those other boxes. Now you might be wondering about the default things that you do, to break that down, to go really granular, what are the default things that you like to do?

Well an article will always be posted to my blog and then submitted to article directories. Then there will be separate blog comments linking back to the article from a blog network. There will be links purchased to link back to the post. They’re all default things. The additional ones would be forum comments, press release and say Google local submission, that sort of stuff.

One thing that we hadn’t dug too much into, I suppose we do it more where we are as far as selling links. We do that through text link ads. You might be wondering, when purchasing links, what service you look at for that.

I pretty much use Linkvana. I also have access to two private blog networks that are not publicly available, which I’ve cultivated. I have my own one and I joint venture with someone else. I let them use mine and I use theirs.

Now you might be thinking, you’re doing this promotion. You’ve got your default and that will just roll out. You’re one I know who looks at your stats and that sort of thing. You’re monitoring which keywords are obviously converting. You did some of that also through your pay per click initial testing as well, to decide which ones you are going to juice up further. That will depend on is it evergreen or are there any other triggers that make you go, right, I’m going to look at a forum or a press release or videos?

Basically when I find stuff converting, I just start to zone in on it more. They’ll identify themselves, especially with the paid marketing. If it’s converting from paid marketing, it’s a really good sign. You should leverage it out with free traffic as well.

With all the different things we’ve talked about, and I know there are so many different factors that make up getting positions in Google, or any search engine for that matter, you might be wondering, if you had to just say down to one thing, what the single biggest ranking factor is, what do you see, with all the testing that you’ve done, is the single biggest factor when it comes to ranking sites?

Most Likely the page title.

You might be wondering, how do you do your page titles? Obviously you’ve got the keyword. Are there any other SEO strategies that you do to get the most out of that page title?

You have to put it call to action if you can. It should be a selling title. You’re really going for the conversion. It’s not enough just to be ranked at the top. It doesn’t make any difference, if it doesn’t compel people, it’s useless. So that’s where I had this big epiphany and I split tested. I had two identical blogs but slightly different mechanisms. The one with the stronger call to action just blitzed it like 98 to 2 out of 100. It was so significantly different.

Learn more about SEO training services. Visit www.melbourneseoservices.com today.

For any business, the ability to understand how their advertising efforts are paying off is important. A major part of internet marketing requires one to learn how to do SEO. The results of search engine optimization can be seen rather quickly in a business that carries out smart internet marketing plans. For example, ranking higher in the search engine results is one of the direct results of search engine optimization if done correctly.

There are several principles that one needs to learn if they want to learn how to do SEO in the right way for their business. It doesn’t involve a ‘set and forget,’ method, rather, implementing search engine optimization techniques does take time to learn about them and the ability to use them correctly. That being said, though, there are a few basic things that one needs to learn how to do SEO to see their efforts pay off in the long run.

Learning About Keywords

First, one important concept to understand is about keywords. This may seem quite obvious, but keywords are phrases and words that consumers type into Google, Bing, and the other search engines to find topics they’re interested in or businesses that they need. For example, if someone is looking for an attorney in Omaha, Nebraska, then the keyword phrases used to search for this may be “Omaha attorney” or “attorneys in Omaha.”

These keywords need to be captured by businesses and companies that want to learn how to do SEO. There are many free keyword tools on the internet that will allow for simple keyword research. For example, Google’s Keyword Research tool should be enough to get started. This tool can give business an approximate count of how many consumers are searching for terms related to their business on a monthly basis.

Once these keywords have been gathered together, they need to be used throughout a business website in order to attract search engine crawlers. Search engine crawlers will see that your important keyword phrases are sprinkled throughout the content of your site, listed in the Keyword, Description, and Title Meta tags, listed in the Alt image tags, and will be signaled that your website should rank for those keywords.

Designing Your Site for SEO

Of course, a clean-looking design is also needed to bolster your internet marketing and SEO efforts. Having a site that is easily navigable will help the search engines crawl and read your site more efficiently. Avoiding Flash will help your website also be search-engine-friendly.

In addition, to learn how to do SEO also means that you should be updating your site and adding more valuable content on a regular basis. Search engines love business websites that are frequently updated! Think about it this way: every time you update your site gives the search engines another chance to crawl, index, and re-position your website in search engine rankings.

If you want to learn how to do SEO and be truly rewarded for your efforts then you must follow the website principles of a clean, fresh, professional website with easy navigation in addition to positioning keywords appropriately throughout your website. All of these are incredible, real SEO and internet marketing strategies that can be used to boost the traffic and popularity of your business website.

Learn more about SEO training services. Visit www.melbourneseoservices.com today.

And Cut, that’s a wrap. So you’ve got your video edited and put online. Great, now what? Well you need to do some legwork so that it’s easier for people to find your video. No, it’s not a massive amount of work but it is a necessity because the whole point of making the video is to have people watch it, right? Right! So follow these simple tips and you’re on your way.

Backlinks – The more places your video is linked, the more possibilities there are of finding it right? But how do you intelligently create backlinks so that they stay where you put them and they bring traffic to your site? Easy, follow this three step process and you’ll be on your way First, when you upload you video, create press release or announcement that can be distributed with links to the video, your site and any information that might draw viewers in. Second, submit links to online directories, social bookmarking sites and the major social networks like YouTube, Facebook, Twitter and myspace. Third, make contact with people who have forums and blogs that pertain to your specific topic so that you have a built-in network of places you can drop links in. By doing all of that you will make your video far easier to find than it would have been without these links. Plus that means you’ll start showing up higher in Google search engine results because this is a major factor that Google looks at.

Subtitles and Captions – Not everyone can hear or speaks English so you need to make the information in your video as accessible as you can. That means subtitles and captions for your video. There are numerous services that can help with this and since many are saved as text files they are extra information that Google can use to determine how valid and important your video is when people are searching for that specific information. The other bonus is that even people who are at work and might not be able to listen to the sound of the video will get the message. It ensures the widest possible spread of the content of the video since you’re giving it to people in as many forms of media as possible. Be sure to include a URL or contact information so people know where to go to get more info.

Submit to Multiple Sites with Multiple Titles – If you are going to post the video to your blog that’s fine and dandy but also consider putting it on other video sites like YouTube, MetaCafe and more. You might even consider getting an application that will do the submissions for you automatically. When you do put the video on a range of sites be sure to use different titles but incorporate your core keywords in each one so that you rank higher on them and multiple times. Plus, if you have secondary keywords you can work them into some of the titles also to get ranked on those as well.

While these all may seem very easy, they are also very important. Following these quick tips will get your video out there in front of the masses and your message across faster than you can imagine. The backlinks and multiple placements will give you better search rankings and results and the subtitles or captions will have the added bonus of also allowing more people to realize the content of your information. That’s always a good thing.

These are some tips to get started, but many would prefer to work with a trusted video seo agency. Successful video seo requires professional keyword research, optimization and distribution. Consider the internet’s most trusted authority for premium video seo services, ReelSEO.com.