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Articles by Jeremy Rose

When you think about saving cash, you often lose sight of what you really got into business to do: Make money. The bottom dollar isn’t just how little money you can spend, it’s how much you can earn. As they say, it takes money to make money. More importantly, it takes professional pride to climb to the top of your industry. You can save cash and take pride in your work at the same time, but you need to know when and where to cut costs. SEO UK companies might cost a little more than if you were paying someone who barely speaks the language to work for you at a tenth of a cent a word, but they’ll guarantee you better results.

Look, someone who’s been speaking the language their entire life is, typically, better at that language than someone who just learned it at a job training program.

Poorly written SEO work reeks of spam and keyword stuffed junk sites. It’s obvious that you’re not providing any useful content, and only trying to bring in a bunch of hits from Google. This is one thing if that’s all you want to do, but let us be the first to tell you: Anyone can bring customers in, it takes quality content to keep them put. If you want your SEO to pay off, you need to hire a qualified, English native writer.

In other words, you only get what you put into your business, so do yourself a favor and hire somebody who’s qualified to write for you.

The funny thing about the competitive world of SEO writing… SEO UK companies are actually charging less than they really deserve these days in order to stay competitive with the Indian and other non-English countries ghost writers. Trust us, they’re looking forward to getting your business.

Now of course, we don’t mean to say that it’s impossible to learn a second language as well as your first, but let’s be realistic. Someone who can write efficiently in several languages isn’t going to be working for a tenth of a cent a word. They’re too busy winning Pulitzer Prizes to be bothered with SEO writing.

If you want an example of what we’re talking about, open up the spam folder in your email browser and look for one of those emails that obviously wasn’t written by native English speaker, and stop and think about it for a minute. Are you offering your customers “High quality products and services at a low cost” that the customer can “trust, rely, and depend upon”? Or are you offering your customers “Best products forever! Costs cheap for you!” that the customer can “put in their faith and forget to forget about”?

At that level of SEO writing, where you’ve got people working for a penny a page on spam, these companies don’t even use English as a second language, rather, these are guys who write in their own language and put it through a piece of translation software. Make a good first impression on your clients and hire a qualified, native English writer. If you try to cut corners on your copy writing, it reeks of a lack of professional pride and trustworthiness.

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It goes without saying that you want a native English speaking writer for your SEO work. So when you go with an SEO UK or US company how do you decide who to hire?

Well it comes down to a few simple things…

Rates

Ideally, you shouldn’t be paying more than a few cents a word, though for certain projects such as academics and eBooks, you might be spending just a bit more, and that’s not unreasonable. If you’re paying a penny a word, you have to understand that you’re probably sacrificing quality just to save a couple bucks. Good writers can afford to charge just a bit more because they know they’re good. Lousy writers can’t afford to charge more than a penny a word.

Read some Samples

Don’t even think of handing over a plug nickel until you’ve seen a few writing samples. Read them over and make sure they’re coherent and easy to read. Look for obvious typos, and put the article through copyscape to double check and make sure it wasn’t plagiarized. Basically just cover all your bases and make absolutely certain that they can offer you good results. Remember, your reputation is attached to the web content you put on the internet, so don’t settle for bad writing.

Emails

If the person you’re exchanging emails with can’t even write a coherent email, then why would they be able to manage a good SEO company? They should be polite and courteous, well spoken, clear, and able to give you definitive answers to each and every one of your questions. If it seems like they’re dodging you, if they ask for too much money up front, be wary.

References

Read some reviews online of various writing companies and see who comes out on top. You want to make sure you’re working with a company with a long history of satisfied clientele.

Category of Project

Different companies specialize in different types of writing. A simple SEO article is easy to get from just about anyone, but not all companies do academics, eBooks, reviews, blogs or ghost writing. Find a company that specializes in what you need done, because they probably know that type of writing about as well as anyone.

Rewriting

Most qualified companies will offer a plan that includes two or three rewrites in the package. This isn’t because their writers are no good, it’s because there’s never a guarantee that the first article will be one hundred percent satisfactory. So make sure that, whoever you hire, they’re willing to do a rewrite or two in order to get you exactly what you want. Look all around, look for samples of every type, and find a company that knows every angle of what you want done.

Pay

With most good SEO companies, you’ll be paying half up front and half later, or else you’ll be paying in thirds. Not many companies charge the full price up front, because they know that they have a responsibility to deliver something before they get paid. Look for a company with a reliable payment plan in place.

Check out the correct SEO UK options you have. With search optimisation you should be able to see the success you were hoping for in your business. Head online and learn more.